Marketing is the simple concept of converting a person into a buyer of it's commodity. This is a voracious task as persuading people to buy involves tons of strategies and dedication. Understanding dimensions of various perception involves research followed by formulating plans accordingly. However , in today's world of great competition , it becomes inevitable to perform well and satisfy needs appropriately.
There is a big pool of human instincts which needs to be dealt with and learnt , to evolve effective marketing strategies in combination with creative and innovative advertisements. These human instincts can be positive as well as negative. Advertisements should be driven by these instincts to develop a bond between the brand and customer.
To attract attention of the public , fewer a times companies tactfully use negative instincts and pull of the advertisement with the same zeal. It demands great pool of innovation to produce such advertisements. It's not always about advertisements , marketing strategies are also designed in a similar fashion.
The negative human instincts also shape the marketing strategies in an alluring pattern. Nowadays we see , imagination is clipped with these instincts and the outcome is overwhelming. The "Moha" depicting delusion and emotional attachment is given a great shape where brand loyalty gets attached. The relations campaign by Coco cola is a typical illustration of it , where moha towards the brand is getting invariably attached. Speck of rage - "Krodh" is also strategically portrayed in advertisements dealing with cars and bikes. Few brands chooses the entirely new concept of "Mada- ego , pride" to illustrate their products on various media. The story behind using this instinct is to help consumers associate a sense of pride when they use certain products. It has become evident in past few years that the use of "Kama-lust , craze" is being prominent in the entire product range of deodorants.
The entire communication which takes place when these traits helps to trigger consumer instincts about a certain product or a brand. However , the above mentioned instincts sometimes fails to deliver their original message and brand retaining is not followed. With the growing penetration of competition in each sphere , its becomes extensively important to invest in research and development before launching a certain campaign or advertisement. These instincts drive marketing to a great extent because it's universal and companies chalk this as their advantage.
It's not just about negative aspects , few positive instincts also help marketers frame their strategies. Few products which are born out of love and appeals to people in love uses the "Prema-Love" concept beautifully. The art of inventing an advertisement dealing with Prema is wildly accepted as it is the common thread with runs along all societies of the world. Chocolates brand are famous in the above field. Brands all over the world wants to establish "Sathya-Truth" in lieu of injecting brand loyalty in their consumers. They know that if truth is maintained, achieving targets won't be a difficult task. Also , marketers are focusing on "Dharma-Righteousness" nowadays by avoiding stereotypical advertisements which drive masses to a great extent and developing fancy campaigns which rule out the odds of the society by trying to make it a better place to live. When a brand is successful enough to launch a product and gain worldwide acceptance , it reaches that stage of the product where it triumphs to build "Shanti-peace" amongst their users. Now , this is a little controversial because each individual defines peace differently, however accomplishing a part of it also flickers happiness. It is crucial for marketers to not promote any marketing strategy which deals with "Ahimsa-Nonviolence". A large part of the section gets influenced by strategies and advertisements rapidly and if this instinct is promoted , it may lead to disruption in the society.
We can see that almost all of the instincts be it negative or positive drives marketing strategies in some way or the other. As they help to design and formulate plans as per the needs , these instincts emerge and demand attention from the marketers. These instincts also assist the marketers to carry out research and hence come up with a plan which suits the demand. With the knowledge of the above , great works have been achieved and more varieties are expected to rise in the future.
There is a big pool of human instincts which needs to be dealt with and learnt , to evolve effective marketing strategies in combination with creative and innovative advertisements. These human instincts can be positive as well as negative. Advertisements should be driven by these instincts to develop a bond between the brand and customer.
To attract attention of the public , fewer a times companies tactfully use negative instincts and pull of the advertisement with the same zeal. It demands great pool of innovation to produce such advertisements. It's not always about advertisements , marketing strategies are also designed in a similar fashion.
The negative human instincts also shape the marketing strategies in an alluring pattern. Nowadays we see , imagination is clipped with these instincts and the outcome is overwhelming. The "Moha" depicting delusion and emotional attachment is given a great shape where brand loyalty gets attached. The relations campaign by Coco cola is a typical illustration of it , where moha towards the brand is getting invariably attached. Speck of rage - "Krodh" is also strategically portrayed in advertisements dealing with cars and bikes. Few brands chooses the entirely new concept of "Mada- ego , pride" to illustrate their products on various media. The story behind using this instinct is to help consumers associate a sense of pride when they use certain products. It has become evident in past few years that the use of "Kama-lust , craze" is being prominent in the entire product range of deodorants.
The entire communication which takes place when these traits helps to trigger consumer instincts about a certain product or a brand. However , the above mentioned instincts sometimes fails to deliver their original message and brand retaining is not followed. With the growing penetration of competition in each sphere , its becomes extensively important to invest in research and development before launching a certain campaign or advertisement. These instincts drive marketing to a great extent because it's universal and companies chalk this as their advantage.
It's not just about negative aspects , few positive instincts also help marketers frame their strategies. Few products which are born out of love and appeals to people in love uses the "Prema-Love" concept beautifully. The art of inventing an advertisement dealing with Prema is wildly accepted as it is the common thread with runs along all societies of the world. Chocolates brand are famous in the above field. Brands all over the world wants to establish "Sathya-Truth" in lieu of injecting brand loyalty in their consumers. They know that if truth is maintained, achieving targets won't be a difficult task. Also , marketers are focusing on "Dharma-Righteousness" nowadays by avoiding stereotypical advertisements which drive masses to a great extent and developing fancy campaigns which rule out the odds of the society by trying to make it a better place to live. When a brand is successful enough to launch a product and gain worldwide acceptance , it reaches that stage of the product where it triumphs to build "Shanti-peace" amongst their users. Now , this is a little controversial because each individual defines peace differently, however accomplishing a part of it also flickers happiness. It is crucial for marketers to not promote any marketing strategy which deals with "Ahimsa-Nonviolence". A large part of the section gets influenced by strategies and advertisements rapidly and if this instinct is promoted , it may lead to disruption in the society.
We can see that almost all of the instincts be it negative or positive drives marketing strategies in some way or the other. As they help to design and formulate plans as per the needs , these instincts emerge and demand attention from the marketers. These instincts also assist the marketers to carry out research and hence come up with a plan which suits the demand. With the knowledge of the above , great works have been achieved and more varieties are expected to rise in the future.
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