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From cart to wardrobe.

With India dipping in the emerging tech savvy culture , new trends in all fields are witnessed. The juggernaut is paving way towards digital shopping in a multiple force. New dimensions can be seen in regards with buying products and consumer behaviour is moulding at it's best. Scores of online shopping is reaching at it's peak and multiplying. A huge drift towards digitalisation can be noticed. It's also raising the convenience level at the finger tips of the customer. The entire gamut over online selling is penetrating in the market and spotting majority of the market share. Innumerable websites of online shopping are getting initiated and have been successful enough in bringing the shop to customer's tips.

With the online trends and the resources at disposal , it's difficult to judge a buyer's shopping behaviour. A deluge of reactions are observed and is highly subjective. With the cascades of online purchases and changing pattern , it somehow becomes difficult to advocate their next move. Strenuous efforts are executed to understand them.

I'm exposed to something of this sort as well. It becomes back-breaking when I have to express about my online behaviour. Being a great fashion enthusiast and exhibiting a vivid choice , online shopping becomes one of the most beautiful part of my day. Having been a brand lover , overly agreeing for certain products , showcasing loyalty for handful of labels and possessing non-terminating love for shopping raises a firm belief for online shopping. With the advent of technology, it becomes extremely happening for me to shop online as I don't have to take the excruciating pain to make it to the retail shop , irritate the shopkeeper for that perfect outfit and pay cash at the end.

Since Myntra , Koovs , SBL etc have made a leap in my life , I have been relieved from the treacherous activity of going to the shop and filling my cart. The cram-full wardrobe still does not restrict me from making my purchases making me "The Brand Oriented Visitor". Following latest trends on Instagram and clicking on the links which directs to the buying page traps me well. The products from Bobbi Brown to Givenchy have lured me well and have made a fit for themselves in my shelf.

After a hideous research and continuous stalking about famous brands and their releases, has developed me into "The Satisfier". I have always been content with my purchases as I don't believe in buying products beyond my necessity. However, the exploring side towards new launches , makes me excited and leads me to view the recommendations and have them all. The satisfaction when the door bell rings and the products reach my place lightens my face with delight.

However , fewer a times , when the brands which I dream of owning are priced high , initiates my phase of sorrow but the only satisfying part is adding them to the wish list and expecting the prices to go down or a sudden fill in my wallet. These expensive products and pocket crunch makes me "The Wish Lister" for it. Thinking for the prices and expecting the best out of it also makes me "The Maximiser" as everyone wants to utilise till the last penny and get it in much lower price than the MRP. Gaining the most out of it and optimising the level of satisfaction is everyone's priority.

Risking dad's credit card for a higher value purchase and the fear from fraudulent activities has made me "The Hesitator" sometime. Leaking of personal information injects fear and makes me possessive for the purchase. The stories of frauds fills me fear but the trust on few company helps me coping.

I feel I'm a loyal online consumer , as I just don't add items to cart but also to my wardrobe. Behind this , the main reason can be the fashion love and the passion for shopping. Online shopping has developed me into a shopaholic and has installed a new definition of happiness for me.

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