Drishti Agarwal

With India dipping in the emerging tech savvy culture , new trends in all fields are witnessed. The juggernaut is paving way towards digital shopping in a multiple force. New dimensions can be seen in regards with buying products and consumer behaviour is moulding at it's best. Scores of online shopping is reaching at it's peak and multiplying. A huge drift towards digitalisation can be noticed. It's also raising the convenience level at the finger tips of the customer. The entire gamut over online selling is penetrating in the market and spotting majority of the market share. Innumerable websites of online shopping are getting initiated and have been successful enough in bringing the shop to customer's tips. With the online trends and the resources at disposal , it's difficult to judge a buyer's shopping behaviour. A deluge of reactions are observed and is highly subjective. With the cascades of online purchases and changing pattern , it somehow becomes diff...

A customer exhibits various types of behaviour as and when he gets dipped in a pool of situations. For a customer , it becomes extremely difficult as it gets limited with his resources at disposal and other shopping trends which lure him to a great extent. It is important for him to analyse certain circumstances and then work accordingly if a new product is being bought to him. However , it differs from person to person as their needs vary and the wants are not always accomplished. A customer either exhibits buying behaviour or non-buying behaviour. There are many divisions to each part, but it is solely on the customer with his resources at disposal to decide which behaviour he wants to exhibit. There may be situations where diversions from non-buying to buying trend takes place as there are many factors which determine it. There are innumerable circumstances where you might have also experienced the same thing. How many times have we bought unnecessary things from the market in th...