Drishti Agarwal

A customer exhibits various types of behaviour as and when he gets dipped in a pool of situations. For a customer , it becomes extremely difficult as it gets limited with his resources at disposal and other shopping trends which lure him to a great extent. It is important for him to analyse certain circumstances and then work accordingly if a new product is being bought to him. However , it differs from person to person as their needs vary and the wants are not always accomplished. A customer either exhibits buying behaviour or non-buying behaviour. There are many divisions to each part, but it is solely on the customer with his resources at disposal to decide which behaviour he wants to exhibit. There may be situations where diversions from non-buying to buying trend takes place as there are many factors which determine it. There are innumerable circumstances where you might have also experienced the same thing. How many times have we bought unnecessary things from the market in th...

Marketing is the simple concept of converting a person into a buyer of it's commodity. This is a voracious task as persuading people to buy involves tons of strategies and dedication. Understanding dimensions of various perception involves research followed by formulating plans accordingly. However , in today's world of great competition , it becomes inevitable to perform well and satisfy needs appropriately. There is a big pool of human instincts which needs to be dealt with and learnt , to evolve effective marketing strategies in combination with creative and innovative advertisements. These human instincts can be positive as well as negative. Advertisements should be driven by these instincts to develop a bond between the brand and customer. To attract attention of the public , fewer a times companies tactfully use negative instincts and pull of the advertisement with the same zeal. It demands great pool of innovation to produce such advertisements. It's not always ...

Maslow's theory which divides the needs into various categories is a well defined and popular theory , as it highlights various needs of a human. These needs can be related to a person on a daily basis or even during his life span. All of the them hold a very specific place but however are very dynamic and are subjected to change. As and when the circumstances change these needs also change. There are few products and brands which fit appropriately to the needs distinguished. It can related to a greater extent and is befitting my needs. It may vary from person to person as people have different needs altogether. Physiological needs can be seen as the foundation of all needs and is something which everyone wants to fulfil. Nivea , Gap , MacDonald's etc are few brands which I would like to put under this category because I have a sense of attachment to all of them and their consumption cycle involves almost daily intake. Nivea which solves the purpose as a cream has been poten...